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KMID : 0665220160290010052
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Korean Journal of Food and Nutrition
2016 Volume.29 No. 1 p.52 ~ p.57
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The Attitude towards, and Acceptance of Sodium-Reduced Products, and the Influences that Recognition of Sodium give to the Purchasing Intention of Sodium-Reduced Products - Focused on the Food Specialist -
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Lee Bo-Na
Kim Jin-Woo
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Abstract
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This research study aimed to examine the seriousness related to sodium over intakes that is becoming a global issue, evaluate how the recognition of sodium-reduced products and its acceptance can influence the intention of purchasing sodium-reduced products, and generate basic data for establishment of marketing strategy of campaigns such as reducing sodium intake and commercialization of sodium-reduced products. According to the results of the research, the acceptance of sodium-reduced products significantly influenced the purchasing intention of sodium-reduced products, while the attitude towards sodium and recognition of sodium did not significantly influence the purchasing intention of sodium-reduced products. Extension of these research findings to ordinary people and the analysis of main causes that affect the recognition of sodium-reduced products and purchasing intention provide a solid basis for efficient sodium-reduction publicity and development of directions for campaigns.
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KEYWORD
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sodium-reduced products , attitude , acceptance , recognition
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